Gag Covers refers to a marketing technique used in comics in the Silver Age of Comics, most notably DC Comics.What is it?
A gag cover was a cover where something shocking and seemly out of the ordinary (usually a character such as Superman acting grossly out of character), so the fans will buy it. However, the cover usually had little to do with the actual storyline if at all.
Response
This technique to sell comic books has come under criticism. Robin (one of our followers) says "that's cheating" and Skippy from Comix Serect HQ says "it's a pathetic and cheap marketing technique that is totally selling out the comic characters' pride.
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